Tyrrells spending more than £1m on Christmas advertising campaign

The campaign will feature the brand’s established “Tyrrellby, Tyrrellby Tasty” line as it showcases Tyrrells lentil crisps on television backed up with social media from 28 November to 18 December.

Tyrrells’ owner, KP Snacks, says the advertising campaign aims to bolster brand awareness and capitalise on shoppers trading up to premium products over the festive season.

Tyrrells lentil crisps are available in two flavours – Sour Cream & Onion and Sweet Chilli & Red Pepper – and have 30% less fat than regular potato crisps.

Amy Heap, Tyrrells marketing manager, said: “The festive season creates an increase in demand for premium products as shoppers look to treat themselves and also sees a rise in sharing purchases with an increase in gatherings with family and friends.

“We want to make sure Tyrrells is front-of-mind for these occasions and our new Tyrrells TV campaign is key to achieving this.”