Children’s couture brand Tutu Du Monde has opened its first flagship location, in Sydney’s Westfield Bondi Junction. 

The store offers the brand’s celebrated collections including tutus, dresses, resortwear, and accessories crafted for young fashion enthusiasts.

­­The design of the flagship was based on the idea of a sparkling jewellery box, with the colour pink  playing the prominent role against a backdrop of a neutral-coloured stone facade. 

Andrea Rembeck, founder and creative director, told Inside Retail the opening of the flagship store marks a “pivotal moment” for the company.

“Since Tutu du Monde’s inception more than 10 years ago, the brand has consistently grown from its Sydney origins to its current global distribution through its own online sites as well as renowned department stores such as Harrods, Neiman Marcus, Saks Fifth Avenue, David Jones, Galerie Lafayette and many others across ANZ, North America, Europe, Asia and the Middle East.” 

The brand has extended its offerings from the signature tutus to fully-fledged childrenswear and collaborated with renowned brands such as Disney, Barbie and Universal, Rembeck added.

The company plans to further boost its growth in global markets, as well as launch its first ready-to-wear collection featuring boucle coats, jackets and guipure next year.