Sports footwear and apparel store New Balance has opened its first UCC retail concept store at Bondi Junction in Sydney.

The store is one of New Balance’s eight UCC-style stores in the world. It features a curated collection of footwear and apparel, including its made in USA products.

“Bondi Junction is one of Sydney’s most famous shopping destinations – a melting pot of culture, lifestyle, and athleticism,” said Jonathan Clarke, Asia Pacific direct-to-consumer director at New Balance.

“It’s the perfect addition to the New Balance portfolio, bringing one of the world’s leading footwear and apparel brands to the region. We can’t wait to open our doors and welcome our loyal fans, as well as the next generation of sneaker enthusiasts.”