Australian-owned accessories brand Alf The Label will now be stocked at couture New York boutique, Flying Solo.

Not only is this the brand’s first major international expansion, but it will also be the first parenting brand to be featured at next year’s New York Fashion Week.

Sophie Doyle, founder and creative director of Alf The Label, said despite the challenges of the pandemic, the brand has “seen remarkable growth” which is showing no sign of slowing down.

“During the past year, we have placed a large focus on developing our product range to attract a broader audience base to ensure the brand continues to grow its fan base.”

Established in 2016, the label sells “functional yet timeless” accessories solutions to consumers transitioning to motherhood.

Bayr Ubushi, head of the PR department at Flying Solo, said it’s a privilege to welcome such a “forward-thinking brand” into its stable.

“We love helping our customers discover the very best independent, ethical and unique brands from across the globe. Alf The Label’s distinctive point of view as a parenting label caught our eye.”

A diverse selection of merchandise will be retailed at the boutique including Alf Carabiner (Gold); Alf Luxe Dana (Black and Mahogany); Alf Luxe Ari (Black and Mahogany); Alf Luxe Knot Keyring (Black) along with the Alf Luxe Petite Pouch (Black).