Spring is in the air! Blooming flowers, chirping birds, and longer days. Spring is a time of renewal and rejuvenation. It’s about fresh starts, vibrant colors, and outdoor activities.
Spring events have a certain charm and vibrancy to them. As the world awakens from its winter slumber, there’s an inherent energy and optimism. It’s up to event planners to harness this energy and create memorable brand activations.
Here are some insights to help you plan the ultimate spring event.
Find the Best Location
Spring weather is unpredictable but delightful. From gentle breezes to sudden showers, it’s a mix of everything. The days are getting longer, and the ambiance is filled with the scent of fresh flowers.
Consider sponsoring music, food, and other spring festivals. Sporting events are also an excellent place to consider setting up a brand activation. The number one rule is to go where your audience goes.
In addition to sponsoring events, many brand activations in spring opt for scenic vineyards or botanical gardens. For urban settings, consider pop-up shops in bustling areas or parks. And if you’re targeting places with a milder spring, like the Pacific Northwest, a mobile tour across multiple locations can be a hit.
Consider Major Holidays
March has incredible opportunities for entertaining campaigns to engage and excite your customers. From the first day of the Spring season, Mother’s Day, to the green beer on St Patrick’s Day, to the ultimate campaign, Spring Break.
March 17: St. Patrick’s Day
An astonishing 61% of Americans plan to celebrate St Patrick’s Day. You can make a lot of green during the country’s greenest holiday.
St. Patrick’s Day is one of the biggest money-making holidays in the United States. For St Patrick’s Day, green creativity is a must. On-theme emails with a flare of Irish creativity with matching pop-ups on your site are a fantastic way to catch prospective clients’ eyes, plus having some fun email subject lines like, “We’ll pinch you if you don’t open this newsletter.”
March 14: March Madness
March Madness is the pinnacle of sports watching in the United States. During March Madness, you can be extra creative by showing geo-locations showing their local college basketball in your emails or even onsite promotions.
Setting up specialty packages or bundles is a fantastic way to play into the month-long tournament or even create a bracket challenge for patrons to engage with, ending with a winner. Brackets are a part of the fabric of March, and a brand should capitalize on that alone.
April 1: April Fool’s Day
Starting off with a prank campaign on April Fool’s Day via text or email could be a hilarious aspect of your brand. It’s important to know your audience and the environment around you. There are obvious pitfalls to doing a brand activation around April Fools. The objective is not to take your brand activation too seriously but to make productive use of the silly holiday.
Employ Creative Event Structures
Spring is all about mobility and flexibility. Mobile tours are a fantastic way to engage audiences in various locations. Deck out branded buses or vans and take your brand on the road.
Pop-up shops, on the other hand, offer a temporary yet immersive brand experience. They’re perfect for product launches or exclusive previews.
And let’s not forget about influencers. Collaborating with influencers can amplify your brand’s reach. Host influencer events or send them exclusive spring-themed PR packages to create buzz.
The Trade Group’s innovative structures are perfect for spring. They’re adaptable, weatherproof, and can be set up in various configurations. Their modern design stands out, drawing attention in any setting.
The Theme
Spring themes are all about rejuvenation, growth, and vibrancy. Think floral motifs, pastel colors, and nature-inspired decor. Whether it’s a garden party vibe or a spring festival theme, ensure it resonates with your brand and audience.
Remember, the theme should be subtle yet consistent across all elements, from invitations to decor.
The Menu: Food
Spring menus should be light, fresh, and colorful. Think salads with edible flowers, fresh fruit platters, and grilled vegetables. Seafood and white meats are also popular choices.
For desserts, fruit tarts, sorbets, and macarons are perfect for spring. And don’t forget to incorporate seasonal fruits like strawberries and cherries.
The Menu: Drinks
Refreshing beverages are the way to go. Consider cocktails with fresh fruit infusions, spritzers, and iced teas. Non-alcoholic options like lemonades, infused waters, and fresh fruit juices are essential.
Spring Decor
Incorporate fresh flowers, hanging plants, and pastel-colored decor. Interactive installations, like DIY flower bouquet stations or butterfly gardens, can also be a hit.
In conclusion, spring offers many opportunities for brands to connect with their audience in fresh and innovative ways. Whether through mobile tours, pop-up shops, or influencer collaborations, the key is embracing the season’s energy and vibrancy.
The Trade Group is a full-service experiential and event marketing company. We are a one-stop shop for agencies and brands looking to create custom-fabricated experiences. Contact us here or give us a call at 972-734-8585.
Photo credit: Unsplash
