How to build a bricks-and-mortar store that attracts and retains customers

How retailers can improve their customer experience offering. Source: Tim Fenby
How retailers can improve their customer experience offering. Source: Tim Fenby, Crumpler
It’s challenging for bricks-and-mortar retailers to stand out from the crowd. The key to driving customers in-store (and getting them to keep coming back) is differentiation. Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Some of them are tried and true, such as store layout and design,

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