Mentos moves into sour gum market with Co-op launch

Mentos Sour Gum is initially being launched through the Co-op, but the brand hopes to add other stores soon.

The new product is available in two flavours – Green Apple and Strawberry – with 15 pieces in a pocket-sized bottle.

The new gum is supported by a social media campaign, with in-store activity planned next year. It is HFSS-compliant.

Kim McMahon, brand manager for Mentos Gum, said: “Research shows that tangy sour flavours hold more appeal for younger demographics than traditional mint flavours.

“Mentos Sour Gum will introduce younger consumers to the Mentos Gum brand and improve category consideration for the rest of the range.”