The distribution deal with the IB Group member will see the premium crisps fly the flag for Ireland in an ever emerging market for the brand, expanding their stockists to a wide range of UK convenience stores such as Co-op, Costcutter and Nisa.
First to launch in Bobby’s Foods will be three, well loved classics from its range – Atlantic Sea Salt & Irish Cider Vinegar, Mature Irish Cheese and Onion, and Irish Atlantic Sea Salt.
Grown and hand-cooked in small batches from ‘crop to crisp’ on the family farm in North County Dublin, Keogh’s Crisps’ innovative flavours include a variety of unique combinations, with distinct local Irish influence, representing the very best of their homeland’s artisan suppliers.
A relatively new player, Keogh’s Crisps has already won a collection of awards including 22 Great Taste Awards, winner of the Irish Exporters Association’s prestigious ‘Exporter of the Year’ award, as well as a second win as ‘Food & Drink Exporter of the Year 2022’.
The Keogh’s Crisps business has developed a strong reputation as innovators in the Irish food market, being the first food producer to be accredited as a carbon neutral business.
Commenting on the recent deal, chief executive Tom Keogh said: “More British consumers than ever before will now be able to experience the delicious flavours of Keogh’s Crisps, thanks to our partnership with Bobby’s Food. This is a huge milestone and supports our vision of bringing the high-quality produce of Keogh’s farm to households worldwide. Growing up on the family farm, it was always a dream to be able to sell our products overseas.”