Twirl Xtra joins Cadbury duos range

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Cadbury is expanding its duos product portfolio by bringing its “best selling singles product”, Twirl, into the range.

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The new duo product, Twirl Xtra, features two longer pieces of chocolate in a 54g pack (2x27g) with an 80p RRP.

Available this month, the launch of Twirl Xtra will be supported by in-store POS and activation.

View Kidsanapun, duos lead at Mondelēz International, owner of Cadbury, said: “We know that big brands in the duos category perform well as consumers are looking for brands they love in this format, so bringing Cadbury’s best-selling single into the Duos range was a no-brainer.

“Our research shows that more than half of consumers specifically mention the word ‘value’ when talking about duos, which makes Twirl Xtra an attractive proposition for retailers looking to show value to their more price-conscious customers.”