Talking Retail Grocery and product news for independent retailers
The range includes brands such as Kit Kat, Lotus Biscoff, Hershey’s and Bonds.
Within Lotus Biscoff’s pancake day product portfolio is Lotus Biscoff Crumbs. The crumbs are made from crushed Lotus biscuits, available in a 750g pack, and can be spread over pancakes as a garnish.
Another product from the biscuit brand is Lotus Biscoff Spread, which is available in crunchy and smooth versions with a RRP of £3.79.
The third product from Lotus Biscoff is a 1kg Lotus Biscoff Topping Sauce, which has a RRP of £8.39.
From the snack brand Hershey’s is a Chocolate Flavour Syrup, which comes in a 680g format with a RRP of £3.49.
Hancocks has also unveiled a KitKat Professional Mix-In, which contains KitKat flavoured wafer and milk chocolate pieces that can be mixed into pancake batter or used as toppings. The product is available in a 400g pack with a RRP of £5.05.
Finally, Hancocks announced a Bonds Baking Topping Kit, which is a mix of a variety of toppings including mini marshmallows, Dolly Mixture, Unicones and Snowies. The 210g kit has a RRP of £3.
Kathryn Hague, head of marketing at Hancocks said: “Pancake Day is a great opportunity for retailers to drive sales during the more quieter time between Valentine’s and Mother’s Day.
“The key products we recommend stocking are a variety of toppings, spreads and syrups that will undoubtedly be popular in the weeks leading to Pancake Day.
“To make the most of the occasion, we encourage retailers to promote the Pancake Day range with in-store and email marketing, attractive displays and call outs on till receipts.
“Because Pancake Day is not a massive occasion, then having some form of POS at the shop will serve as a useful reminder to customers.”
