Footwear and accessories brand Novo Shoes has returned to Canberra, opening two locations in Woden and Belconnen. 

Six years after it left the market, the brand debuted its Woden store last month and will open its second location this Friday. According to the business, Canberra’s rising population and strong fashion scene made it necessary for Novo Shoes to have a presence in the region.  

“Previously, we had successful stores in Belconnen and Woden, both with proven track records,” said Novo Shoes’ marketing manager Giulia Di Pietro.

“Now, as we make our return, we can’t wait to explore new opportunities and continue serving the Canberra community, in particular young families, young professionals and fashion-focused individuals aged 25 and above as revealed by the Westfield Belconnen team.”

The brand opened its first store at Warringah Mall in Sydney in 2002, and it now has outlets across Victoria, Queensland, SA, and WA, along with stores in New Zealand. 

Novo Shoes acquired the South Australian footwear brand Spendless Shoes in 2019, making it one of the country’s largest footwear retailers.

At that time, Novo Shoes Group had more than 100 outlets in Australia and New Zealand stocking the Novo, Naturalizer, Ipanema, Grendha, and Rider brands. The Spendless Shoes acquisition provided Novo with an additional 214 outlets across Australia.