Meet Indyx, the personal style app that is solving fashion sustainability issue
Inside Retail
APRIL 21, 2024
Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. A closet full of clothes and nothing to wear is an age-old problem that has only been exacerbated by the convenience of online shopping. Indyx is the latest app attempting to create a virtual wardrobe but this time around the founders, Yidi Campbell and Devon Rule, are dialled in on the real gaps in consumers’ wardrobes and its not more clothing.
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