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Are you data ready for Christmas? Here are four key points to keep in mind

Inside Retail

By anticipating their needs and accurately targeting messaging, you can ensure that your products fly off the shelves during the holiday season. Warren Buffett’s words, “Risk comes from not knowing what you’re doing,” are particularly relevant. This is a risk no one can afford, especially during Christmas.

Tailored 130
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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

Retail marketer: Got a brief for you. One week later… Creative agency suit: Can I brief you on this email program? Okay, I’m going to cut here before things get out of hand. There are some exceptional people giving you all sorts of love at the management, account management and strategic level. Lots of love.

Marketing 245
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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Localise your home page and checkout experience and invest in some marketing so you can start to assess demand. You need to really lean into understanding your customer and their value and create personalised experiences that minimise wasteful spending for you as a retailer and that also drive customer retention.”

Planning 290
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How to nail your BFCM strategy without adding to the noise

Inside Retail

So how do you do that, and what are the potential benefits? There are plenty of ways you can optimise your customer engagement this BFCM. Here are just some of them. Look, let’s not mess around here. What does that mean for you? In the lead-up to BFCM, you need to start building your database.

Strategy 243
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Building intrapreneurship: Your leadership superpower in 2024

Inside Retail

Yep, you heard us right. So, what’s this buzzword we’re throwing at you? Creating intrapreneurship all starts with you, the leader. Here’s how to get started: Create a culture of innovation: First things first. You’ve got to foster a workplace culture where ideas are encouraged, not squashed.

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“Acai is the new bacon and egg roll” says Oakberry CEO Renan Fretes Pinto

Inside Retail

Inside Retail: How did you bring Oakberry to Australia? To position the brand here just made a lot of sense. IR: How will you ensure this won’t negatively impact the success of the DTC product offering? The brand’s latest shop just opened in Sydney’s Surry Hills in April. IR: Why Bondi Beach? RFP: One hundred per cent.

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5 Tips to Add Extra Privacy in Your Outdoor Space

Retail Focus

Here are just a few ideas on how to do it. These will grow quickly – and will provide a lush layer of greenery between you and everyone else (not only that, but they’ll also perfume the air beautifully – a bonus). It is essential if you want to keep noise levels down in your own space but not disturb anyone else.

Outdoor 246