Talking Retail Grocery and product news for independent retailers
The Ferrero Rocher 90g bars will be available from October in milk, dark and white chocolate variants, retailing at £2 each.
The bars “deliver the recognisable tastes and textures of the golden pralines”, featuring a dome on top of each square, a creamy filling and a top layer of chocolate mixed with hazelnut pieces.
The launch will be supported by a £2.55m campaign including a TV advert and in-store theatre.
Ferrero said the chocolate tablets segment is in both value (8%) and volume (7%) growth, driven by “premium players”.
Levi Boorer, customer development director at Ferrero, said: “By entering this segment, we can support retailers in meeting additional occasions.
“This format allows consumers to enjoy the taste of Ferrero Rocher in a new way – it is perfect for sharing or as a treat.
“We know that shoppers are emotionally engaged within the confectionery category as the brands help them share special moments with loved ones.
“This means they are willing to spend more on the products they love in order to treat themselves and others, so it’s important that retailers have a range of well-known brands that meet this demand, whilst helping to increase basket spend.”
