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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over. Tailored separates were in almost every collection, alongside tonal dressing with the occasional pops of red,” said Veals. Our pattern-maker is absolutely incredible.

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Alibaba exec talks about how Australian businesses can target SEA and China

Inside Retail

“Many SMEs in Australia may struggle to navigate the complexities of entering new markets and establishing the right networks. Our service addresses this challenge by providing a curated selection of potential partners tailored to each business’ specific needs and capabilities,” she told Inside Retail.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

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How making data-driven decisions in retail is changing

Inside Retail

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. This helped the brand to offer highly tailored product recommendations in store as well as online, driving an 11% increase in revenue.

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Marketing: AI can also help provide insights into the ideal target market for a product. Taken even further, AI in the future could spin up whole websites dynamically, tailored to a brand, a demographic, or even an individual. Should employees be worried?

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How Supreme balances price point and prestige to win over streetwear fans

Inside Retail

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market.

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