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How Tag Heuer is evolving to stand the test of time

Inside Retail

Global watch brand Tag Heuer is gearing up to grow in Australia after going through a period of consolidation. Here, we speak with the brand’s general manager, Van Mulryan, about the new Tag Heuer boutique in Adelaide, the increased demand for luxury items and how her upbringing has shaped her career.

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Dan Murphy’s MD talks digital channels and drinks innovation

Inside Retail

She started her career with Boston Consulting Group in 1998, and has previously worked with Wesfarmers and David Jones. The company makes a big play on its lowest liquor price guarantee and reviews prices every day to stay competitive, using automatically updated electronic price tags with an estimated 10-year battery life.

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What brands can learn from the Béis Wash marketing strategy

Inside Retail

Working at the Béis Wash The photo-worthy aesthetic of the West Hollywood pop-up went viral receiving tens of thousands of tags, further generating more PR and one the brand used to showcase a teaser of future collections. The team and I ask each other, what would make it easier when I leave the house?” Mitchell added.

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