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How to boost your competitive edge with an omnichannel retail strategy

Inside Retail

Executing an omnichannel strategy is vital for gaining that competitive edge. The guide includes: Three key dimensions your new omnichannel strategy must address to cater for your diverse shoppers. Why avoiding assumptions is the first step to embracing an omnichannel strategy that will best cater to your shoppers.

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10 Best LinkedIn Outreach Strategies 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Here are the best LinkedIn Outreach Strategies to help you make a lasting impression and achieve your objective. Photo credit: Unsplash The post 10 Best LinkedIn Outreach Strategies appeared first on The Trade Group.

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WEF and Kearney: just 14% of manufacturers redesigning to reduce scope 3 emissions

Retail Times

The World Economic Forum, in collaboration with global consultancy Kearney, has released a new White Paper exploring the actions manufacturing leaders are taking to redesign their global value chains along key trends that are reshaping those and transforming manufacturing systems.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy.

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Government strategy on levelling-up widely welcomed by retailers’ organisations

Talking Retail

Both the British Retail Consortium (BRC) and the Association of Convenience Stores (ACS) said they were pleased the white paper on levelling-up had been published, although both said the plans needed to be followed up with action. Or just read more coverage at Talking Retail.

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Why e-commerce players need a composable commerce solution

Inside Retail

The best strategy to achieve this lies in composable commerce – a modular digital approach that allows businesses to customise their tech stacks by choosing best-in-breed solutions to suit their unique business needs. For businesses that do respond to the challenge, the benefits can be almost immediate. times the speed of their peers.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Now for the hard part: reaching out.