Dick’s House of Sport Opens Today

Dick’s Sporting Goods (Coraopolis, Pa.) has officially opened its biggest store yet at the Eastview Mall in Victor, New York, reports CNBC. Called House of Sport, the more than 100,000 square-foot store features golf driving bays, an indoor rock-climbing wall, a putting green, a track and turf field and a health-and-wellness shop.

Executive Chairmen, Chief Merchant and former CEO, Ed Stack, told CNBC: “This is the biggest innovation we’ve ever done. This is the biggest leap forward in any concept that we’ve done. And I think we got it right.”

The company already has plans to open a second House of Sport location in Knoxville, Tenn., later this year. Based on how well they’re received, current CEO Lauren Herbert told CNBC certain aspects of House of Sport will be incorporated into more Dick’s stores.