Vestal Vodka teases rival brands with social media campaign

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Vestal Vodka has launched a social media campaign to “poke fun” at other rival vodka brands.

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The “Noisy Neighbours” campaign is running across Instagram, Twitter, Facebook and LinkedIn and features four adverts with slogans that poke fun at brands that “do an awful lot of shouting”.

The adverts read: “Sorry Ciroc, We Rock”; “We Cooked The Goose”; “Flying Higher Than Skyy” and “More Gold Than Au”.

The campaign follows the brand winning two medals at the San Francisco World Spirits Competition (SFWSC).

Vestal founder William Borrell said: “Vestal was the original terroir-led vodka – no one can dispute that – but we’ve always been quite modest in our brand marketing.

“Winning these two medals though, especially post that IWSC score, has emboldened us.

“We have now got a cracking line-up across different vodka categories and it just feels right to shout about them – albeit in a gently humorous way that contrasts with some of the more OTT brand work out there.”

The 2021 Retail Industry Awards are officially open! If your business or a member of your team is worth shouting about, please enter at wwwretailindustryawards.com