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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram.

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Behind the rise and rise of Aussie designer furniture brand Sarah Ellison

Inside Retail

The collaboration, which launched globally on Thursday, heralds Sarah Ellison’s ambitions to move beyond its current status as a cult “Instagram brand” to become a global name that is synonymous with iconic furniture design, like Eames. . Without social, we’d be a very different business,” he said. “It

Design 244
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Social Media Presence For Small Retailers – 7 Tips, Tricks & Best Practices

RetailMinded

You guessed it — a strong social media presence! With everyone glued to their screens these days, it’s more important than ever for small retailers like you to make an impact in the online world. Choose the Right Platforms You should also choose the best social media platforms for your small retail business.

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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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How Vestiaire Collective’s new initiative drives fashion activism

Inside Retail

Global luxury resale platform Vestiaire Collective is about to unveil a new initiative this week called Collective for Change, a series of monthly conversations around sustainable fashion and inclusivity taking place on Instagram Live. The business has offices in Paris, Hong Kong, Singapore, New York and a technology hub in Berlin.

Fashion 246
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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Times are changing According to Ng Lee Tieng, executive director of Burger King Singapore, the food retail landscape has evolved significantly, with many consumers adopting a habit of eating multiple small meals and snacking throughout the day. “In million likes to date,” she stated. “On million likes to date,” she stated.

Strategy 130
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Tapping into Temu: Why American Gen Zs love the Chinese app

Inside Retail

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. Next-generation manufacturing A study by market research agency YPulse revealed Amazon as the favourite retail brand among Gen Z, with its growing appetite for online marketplaces.