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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

Strategy 130
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Retail Reimagined: The Rise of Experiential Shopping

Retail Focus

Retail is changing, and experiential shopping is at the heart of this transformation. Unlike traditional shopping, which focuses on buying products, experiential shopping is all about creating memorable, engaging experiences for customers. Secondly, experiential shopping emphasises personalisation.

Reimagine 130
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‘Crises drive innovation’: ARA CEO talks strategies for Australian retailers

Inside Retail

With the cost-of-living crisis and a sharp increase in interest rates over the past 12 months, shoppers are increasingly conscious of spending less, and shopping strategically to save money by searching for the best deal,” said Zahra. They want to know that their purchases are making a positive impact on the world. ”

Strategy 130
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How Halara uses machine learning to make just the right amount of activewear

Inside Retail

Through a combination of advanced predictive analytics to precisely tailor its product offerings and a successful leveraging of its social media community, the company has carved out a small but steadily growing niche in the highly competitive athleisure market. What’s next for Halara?

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

We’ve had customers shopping while on vacation in another city, who continue to shop with that sales associate from afar after returning home. We pulse post-purchase surveys to our customers both online and in-store and conduct focus groups, shop-alongs, and customer intercepts to understand and stay close to our customers.

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Revealed: Critical clues on how online shoppers are reacting to tough times

Inside Retail

Fresh research from e-commerce platform creator BigCommerce highlights significant changes in shopper behaviour this year – and their impact on the online shopping landscape. Download a complimentary copy of 2024 Online Shopping Report: Consumer Behaviour Trends Shaping Ecommerce here.