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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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How Independent Retailers Can Successfully Market Their Business For (Almost) Free 

RetailMinded

Utilize Social Media. Utilizing social media to market your independent business should be a no-brainer. But that doesn’t just mean getting onto all of the relevant and popular social media channels. You can open up numerous marketing avenues when you use your social media accounts wisely.

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3 Key Takeaways on Best Practices for Omnichannel Tactics in Retail

Parcel Pending

The proliferation of eCommerce through web, social media, text, and email have accelerated customer expectations for seamless fulfillment strategies that bridge brick-and-mortar stores with digital touchpoints. Here are some key takeaways from the webinar: Options are necessary to contend with the high cost of home deliveries.

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Tech Tools: Embracing Digital Solutions for Retail Success

Retailing Insight

An omni-channel approach allows you to build a seamless journey for your customers, whether they’re browsing your products online, visiting your physical store, or engaging with you on social media. Don’t underestimate the power of an engaging social media presence, too.

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How to Market Your Small E-Commerce Business To An International Audience

RetailMinded

Social Media Presence Social media is your powerful tool to reach an international audience. Collaborate with Influencers Influencers are people with a big following on social media. Partnering with them can help you promote your products to more audiences.

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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. It can be as simple as using social media to post updates and key features in the weeks and days leading up to launch.