Retail Times

APRIL 21, 2022

PayPoint has announced the launch of further marketing support for its retailer partners to promote the growing digital voucher category, with six big brands, including Amazon, Xbox, PlayStation, Paysafecard, Neosurf and Love2Shop with more major brands to follow later this year.

Retail Marketing 52

Retail Marketing Marketing Promotion 52

Retail Bound

APRIL 11, 2022

Whatever the reason, make sure you shop the store or channel you’re contemplating to ensure they a) support your category b) are not flooded with similar product and c) actively promote new and independent brands. Good retail alignment means that your retail channel can reliably highlight your product and show its value to consumers.

Retail Marketing 52

Retail Marketing Marketing Planning Promotion 52

Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. Let’s look at three ways that data science can help retailers thrive in a highly competitive multi-channel environment. 41% to an in-store flyer today.

Strategy 200

Strategy Promotion Contrast Shopping 200

Retail Bound

MAY 28, 2024

You want to build anticipation for your product but not start promoting too early that people lose interest by the time it’s actually available. Tip 4: Collaborate with Retail Partners As a product manufacturer, it’s important to have strong relationships with your retail partners.

Strategy 52

Strategy Social Media Promotion Planning 52

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

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Promotion Outdoor Space Display 162

Retail Focus

FEBRUARY 23, 2024

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. For the recent release of the new ‘Wonka’ film, Ontario-based print business Global Printing Enterprises (GPE) used several products from Drytac to produce an immersive display to help promote the movie.

Display 162

Display Shopping Promotion Social Media 162

Inside Retail

JANUARY 24, 2023

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. As such, retailers need to be strategic and forward-thinking in how they participate.

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Promotion Fashion Marketing Apparel 130

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Retail Focus

SEPTEMBER 17, 2023

It is believed that it’s important for retailers to carry brands that have a design aesthetic ensuring their products are both attractive and successful. Marketing effort is rewarded Many retailers failed to promote Christmas for many years. Experiential retailing is a vital aspect of the retail marketing industry.

Display 130

Display Merchandising Social Media Visual Merchandising 130

Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

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Consumer Tailored Management Shopping 130

Retail Bound

APRIL 23, 2024

As a result, more and more consumers are gravitating towards brands that promote sustainable and ethical practices. Not only will this help attract environmentally and socially conscious consumers, but it will also promote a positive brand image. Ready to launch your product startup in the retail industry?

Consumer 52

Consumer Social Media Promotion Marketing 52

Inside Retail

SEPTEMBER 12, 2023

He believes that this is partly due to the maturity of the luxury and premium retail market in Mainland China, which has a strong presence of international and premium brands. However, she believes there is still work to be done, with awareness still relatively low among Mainland Chinese and South Asian communities in Australia.

Consumer 263

Consumer Department Stores Contrast Engagement 263

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Retail Sales 98

Retail Sales Promotion Social Media Engagement 98

Retail Bound

DECEMBER 26, 2023

As a result, retailers are expected to place a stronger emphasis on e-commerce channels for product launches in the future. This means creating a seamless online shopping experience, investing in virtual try-on technology, and utilizing social media platforms for marketing and promoting new products. Happy launching!

Social Media 52

Social Media Promotion Tailored Strategy 52

Creative Displays Now

JANUARY 17, 2023

Point-of-purchase displays are one of the most effective forms of retail advertising. Custom retail displays use eye-catching material to make your product and brand stand out among your competitors and offer promotions and discounts to increase sales. 5 Reasons to Use Custom POP Displays in Your Retail Marketing Strategy.

Display 98

Display Advertising Promotion Strategy 98

Inside Retail

AUGUST 23, 2022

She hopes that this collaboration will result in more artists coming on board, and the brand is intent on creating more crossover fashion pieces together to promote its design community to the masses. So we wanted to create a joyful connection between fashion and art with WPC,” Zhang said.

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Fashion Advertising Art Social Media 130

Inside Retail

MARCH 20, 2023

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives.

Fashion 236

Fashion Expansion Department Stores Strategy 236

RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition .

Social Media 98

Social Media Marketing Promotion Shopping 98

VMS

JANUARY 20, 2022

Lego Group (Billund, Denmark) has rolled out a new retail concept that the toy maker is calling its “store of the future,” the company announced on Wednesday. To help launch and promote the new concept, Lego has partnered with TracyLocke, a Dallas-based communications agency. Read the full release here.

Visual Merchandising 74

Visual Merchandising Concept Promotion Merchandising 74

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Once you know them well, you can personalise interactions with proactive communication, targeted promotions, and unique product recommendations according to their needs and preferences.

Social Media 130

Social Media Perspective Tailored Strategy 130

Inside Retail

MAY 31, 2023

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. Traditionally, small businesses have struggled to break into a retail market dominated by global brands and manufacturers, lacking the marketing strength to become a cross-border retailer on their own.

Social Media 130

Social Media Consumer Fashion Marketing 130

Inside Retail

AUGUST 20, 2022

Meaningful, personalised engagement is about more than just pop-up ads on a mobile site or a promotional email. This online liquor retailer needed to up its messaging game for more engaged customers, so it turned to Braze Connected Content. Are you ready to reimagine retail marketing?

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Retail Bound

JANUARY 30, 2024

Step 5: Utilize Various Channels for Promotion In today’s digital age, there are various channels available for promoting your retail product launch and driving traffic to your in-store retail partner.

Planning 52

Planning Social Media Engagement Strategy 52

Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market.

Advertising 147

Advertising Focal Point Display Shopping 147

Inside Retail

JUNE 24, 2021

Woolworths Group’s retail media business Cartology has announced two appointments, saying it is expanding its team to better serve its clients. Maedar, who has expertise in the international retail market and in premium and luxury brands,is the CEO of The KaDeWe Group, which he joined in 2014.

Department Stores 147

Department Stores Management Tailored Apparel 147

Inside Retail

AUGUST 3, 2023

But with rising temperatures, more retailers are promoting them for hot weather and expanding into year-round styles as winters grow warmer. Few retail market firms track specific sales of “cooling” clothes, but related fabric manufacturing is rising.

Department Stores 130

Department Stores Line Apparel Other 130

Inside Retail

APRIL 28, 2021

You launched Uniek with the aim to shine a light on older women who are normally overlooked by other retailers. Over the last few years, as I have moved into my 40s, I have felt excluded in the way in which brands would promote and communicate their offering. Why is that important to you and how have you done this?

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Marketing Fashion Promotion Light 246

Inside Retail

JUNE 25, 2023

Costco (like other ‘treasure hunt’ retailers such as TJX, Aldi and Trader Joe’s) are a marketer’s graveyard because their business models don’t allow them the luxury of a big marketing budget to promote products or cover up deficiencies. Indeed, their business models repose partly on not marketing at all.

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Concept Reimagine Interior Design Marketing 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Foresight does not require a belief in astrology.

Strategy 245

Strategy Marketing Consumer Planning 245

Retail Focus

APRIL 20, 2023

Since our inception, we have prioritised innovation to ensure our solutions are evolving alongside the ever-changing needs of today’s retail market,” said Kristin Naragon, Chief Strategy and Marketing Officer at Akeneo.

Management 130

Management Perspective Strategy Marketing 130

Inside Retail

MARCH 29, 2022

According to the report, as retailers begin embracing more social channels, it’s important that brands ensure that the customer’s experiences are consistent across all platforms. Meanwhile, the global AR-in-retail market is forecast to grow at a rate of 47 per cent between 2020 and 2027. Exploring the next frontier: AR and VR.

Social Media 130

Social Media Engagement Shopping Concept 130

Inside Retail

AUGUST 21, 2022

Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors. Federer opts for former GP motorcycling world champ Valentino Rossi (who returns the favour). It seems that if you want to play at the top of your game, it’s a good idea to broaden your horizon.

Concept 130

Concept Consumer Fashion Perspective 130

RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies.

Strategy 80

Strategy Marketing Customer Engagement Engagement 80

Retail Bound

FEBRUARY 20, 2024

It’s essential to regularly review and adjust your pricing strategy based on market trends, customer feedback, and other factors that may impact the perceived value of your product. Consider running promotions or discounts to test different price points and gather data on what resonates best with your audience.

Target Market 52

Target Market Strategy Marketing Other 52

Retail Focus

JUNE 28, 2022

If you work in retail marketing, you are probably already familiar with the concept of virtual retail events. Of course, throwing a successful virtual retail event is often easier said than done.

Customer Retention 130

Customer Retention Art Display Concept 130

Retail Focus

OCTOBER 18, 2022

But it isn’t likely to be the disaster in the overall retail market that some people predict. In fact, the latest figures suggest that spending on DIY projects in the UK will probably only fall by 5% in 2022 when compared to last year.

Consumer 130

Consumer Shopping Retail Marketing Retail Design 130

Inside Retail

MARCH 21, 2023

Retailers can use a curated model by collecting product recommendations based on a customer’s purchase history or browsing behaviour, or offering personalised promotions or discounts based on preferences. Stand above the crowd So, there you have it.

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Curate Engagement Space Social Media 130