J2O adds some Christmas sparkle with new design and on-pack promotion

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J2O, the adult soft drink, has launched a pack re-design and on-pack promotion in the run-up to Christmas.

J20 Christmas packs

A supporting marketing campaign also aims to tap into the nation’s desire for festive social occasions, especially as so many events were missed last year as a result of lockdown restrictions.

The new shimmering, 100% recyclable J2O multipacks will run across the brand’s popular Orange & Passion Fruit and Apple & Watermelon flavours, as well as the returning Glitterberry variant.

The on-pack promotion gives shoppers the chance to win instant cash prizes and “add some glitz to their wintry get-togethers” through the brand’s Spin to Sparkle app.

Phil Sanders, out-of-home commercial director at Britvic, said: “J2O is perfectly placed to help retailers attract new shoppers to the category, especially during the festive period.

“By giving consumers the chance to win instant cash prizes, we want to help increase footfall to stores and generate excitement among shoppers, with the newly designed multi-packs of the most popular J2O flavours presenting ideal adult soft drink options for sharing at Christmas.”

J2O’s Christmas campaign will also be supported by a £1m national out-of-home advertising campaign expected to reach 67% of UK adults during key weeks of the season.

Festive-themed point-of-sale materials such as baubles and Christmas tree displays will also be available to retailers.