Personalised cereal boxes feature in latest on-pack promotion from Kellogg’s

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Kellogg’s is offering consumers the chance to create their own personalised cereal box sleeves in its latest on-pack promotion.

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Available now and running until 28 November, the promotion encourages people to collect codes from two promotional packs, including Coco Pops, Corn Flakes and Rice Krispies.

They can then visit a dedicated website to upload a photo and personalised message, which will appear on their personalised cereal box cover.

The promotion was first introduced last year and has been brought back to mark the start of the school year as families get back into their breakfast routines.

It is aimed at parents of children aged from six to 10 years old.

Seanain Mcguigan, brand manager at Kellogg’s UK, said: “As one of the biggest retail periods in the year for cereal, we identified the opportunity for Kellogg’s to make a moment of the return to school for the second year running by bringing back an element of personalisation.

“During the back to school time we tend to see an increase in sales across our cereal portfolio and this year we are hoping that will be bolstered by our latest on-pack promotion.”

This year, the promotion has also been extended to adults. Those aged 18 and over can now get their own Crunchy Nut personalised cereal sleeve – featuring a photo of them on the front of pack, along with three of their favourite things on the back.