Yazoo brings back Alton Towers promotion for second year

The promotion offers two-for-one tickets to attractions including Alton Towers and Thorpe Park.

It is running until November across its permanent and limited edition Jaffalicious Choc-Orange flavours in sharing and impulse formats.

Kate Allison, Yazoo marketing manager at brand owner FrieslandCampina, said: “The decision to partner up again with the Merlin Group is an exciting one for us, and it is really rewarding to be one of the brands offering consumers this promotion.

“As a market leader in flavoured milk, we know that Yazoo performs well so we are confident that the added promotion will drive even more sales for stores this year.