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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

In a recent webinar, Zitcha co-founder and CEO Troy Townsend and The Warehouse Group chief customer and sales officer Jonathan Waecker unpacked the key opportunities in retail media, and offered advice on how businesses can make the most of their investment in this space. What are the benefits to brands and retailers?

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With their powers combined: Why online and offline need to join forces

Inside Retail

In a recent webinar on the findings, the brands said in the modern era of retail on and offline retail need to work together in order to best capture the customers’ attention and serve them whenever, wherever and however they want to shop. . Am I promoting the right products? Am I buying the right product?