Doritos encourages creativity with summer TV campaign

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Doritos is returning to TV screens this summer as part of a 12-week campaign,

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The “Make Your Play” campaign is launching today and focuses on a “reimagined perspective” on the triangle Doritos chip, turning it into a play symbol that can “inspire people to express themselves in a creative, fun way”.

Clafoutie Sintive, marketing director of snacks at brand owner PepsiCo, said: “We know just how popular our Doritos products are with consumers, with 44% household penetration in the UK, but we remain committed to bringing excitement to the savoury snacks category.

“Whether that is through stand-out campaigns or bold flavours, we know that new news is crucial to bringing in younger shoppers.

“We cannot wait for the new multimedia campaign across TV, digital and out-of-home platforms to go live and we are confident that it will really spark another step-change in appealing to young adults aged 18- to 30, coupled with our bold flavour choices that we know they love.”

The entry deadline for the Retail Industry Awards – which reward excellence across a raft of different categories – has been extended to to 11 June. Find everything you need to enter here.