Fortnum & Mason exec discusses APAC expansion and digital plans
Inside Retail
JUNE 29, 2022
Founded in London’s Piccadilly in 1707, Fortnum & Mason is venturing into the digital space with the recent launch of its official store on Tmall Global in China. The company has announced a partnership with ecommerce accelerator, Pattern, to expand its online business to China. Understanding the Chinese consumer.
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