The packs feature a smiling face in vibrant colours, in a move designed to “broaden appeal and recruit new family buyers”.
The inside of each bag also features a new pattern designed to “invite younger consumers to play and to learn by mimicking the faces portrayed and answering fun Q&As on back of pack”.
Neil Stewart, Cathedral City marketing controller, said: “Our Nibbles product renovation seeks to address this, with a fun, engaging and appealing pack design, combined with a more sustainable packaging solution so that consumers can feel confident that their product choice is helping to support a more sustainable future for the planet.”