Talking Retail Grocery and product news for independent retailers
The packs feature an “eye-catching and modernised new look and feel” with a “Creating Smiles Since 1914” tagline, new logo and font and more visual patterns, designed to highlight the brands heritage of “creating happy snacking moments for consumers”.
KP Snacks said the popcorn sharing occasion is growing by 21%, as 91% of consumers say spending time with family is important and 48% say snacks are a must-have for these occasions.
Within the convenience sector, its said sharing crisps, snacks and nuts are growing by 14%.
Kevin McNair, marketing director at KP Snacks, said: “With sharing occasions increasing as a result of spending more time home, we have remained focused on improving the in-home experience and in keeping Butterkist top of mind when choosing a snack for those nights in.”
