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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

A product launch is a marketing event that precedes the release of a new product. It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. You can launch an old product to a new audience or different market segment. Have a solid digital marketing plan.

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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

Her foray into jewellery-making started several years earlier after she took a position as a promotions officer at the Narrabri Chamber of Commerce when her youngest son was in boarding school. During this time the business expanded into Melbourne and other markets.

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How retailers celebrated Thailand’s Songkran water festival

Inside Retail

This year, after three years of sombre celebrations in which people were either outright forbidden or strongly discouraged by government order to heave water at each other, Thais have got their revenge in a big way. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

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9 Tips for Exhibitors at Trade Shows

Retail Bound

Are you planning to exhibit at a trade show in 2024? Exhibitors should have a plan for their booth Anyone who’s ever been to a trade show knows that they can be overwhelming affairs, with hundreds or even thousands of exhibitors vying for attention.

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How to Select the Right Distributor for Your New Product Brand

Retail Bound

This includes its features, target market, and unique selling points. On the other hand, if your product is more budget-friendly and appeals to a wider audience, then partnering with a larger distributor that caters to a mass market may be the way to go.

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Why Aussie beauty brand Cinch Skin changed its approach to retail partnerships

Inside Retail

“Teaming up with a retailer if you have the right margin will help you hit that first milestone within your business of covering your costs, allowing you to keep on promoting and going.” The Priceline partnership opened the door to enquiries from other retailers. “We Moore believes two aspects differentiate the business.

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5 Steps with Getting Your Product into Retail

Retail Bound

Step 2: Marketing Strategy The second crucial element you will want to present involves your current marketing strategy and how you have currently obtained sales or plan to. Your marketing and advertising strategy should communicate this USP effectively across various channels suitable for your audience.