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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290
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Retail leaders share their top tips for going global

Inside Retail

A recent webinar tackled these and other questions with insights from Jeremy Krause, chief innovation and disruption officer at Global Retail Brands, Halie Adams, senior product marketing manager at BigCommerce, and Mathew Hosking, head of commercial ANZ at Klarna. Think global, act local. Build brand awareness.

Marketing 130
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How to effectively communicate with customers this holiday season

Inside Retail

Here are some of the key takeaways from the webinar. This means, according to Zhang, that businesses need to offer customers the ability to tailor their communication preferences extensively. To catch up on the full webinar, click here. Customers want control. If you’d like to download the full report, click here.

Tailored 130
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How to Market Your Small E-Commerce Business To An International Audience

RetailMinded

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies. Most likely not!

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How Australian designer Daniel Avakian is reimagining the runway

Inside Retail

Inspired by the 1982 film Blade Runner , Daniel Avakian’s Tears in the Rain collection incorporates his signature bespoke tailoring and couture pieces, mixed with ’90s Sydney graffiti art, carried by a strong colour palette of greens, navy, black and pops of red.

Reimagine 246
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Why companies are showing young employees how to manage money

Inside Retail

Tailor to them. This might include inventory control, purchasing agreements, labour costs associated with rostering, marketing expenditure and budgeting. If face-to-face isn’t possible under Covid restrictions or geographic reach, consider virtual options: Facebook Live presentations or interactive webinars.

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Ikea and Deliveroo design leaders call out “old fashioned” portfolios 

Design Week

Perfecting a portfolio is often a designer’s first step towards entering the job market. “Different companies look for different things from designers” One problem with tailoring case studies for each individual job application is that it takes more time. “How did you collaborate with the stakeholders? .

Fashion 110