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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 3.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

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HMRSSS 2024 Dates & Location 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The HMRSSS helps you connect face-to-face with manufacturers of the products, along with the advantage of “on the show floor” savings.

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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

A product launch is a marketing event that precedes the release of a new product. You can launch an old product to a new audience or different market segment. For example, Red Bull started out selling energy drinks but soon expanded its market reach with the Red Bull Media Company—complete with TV Shows, movies and books.

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Is it Time to Refresh Your Booth Graphics?

Trade Show Booth Companies - Trade Group

But just like any marketing material, they can wear out, become outdated, or even lose their luster. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" This brings us to the critical question: When is it time to refresh your trade show booth graphics? Listen to the people who see you the most.

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Turbocharge Your Trade Show Program with this 5-Step Method for Selecting the Right Shows  

Trade Show Booth Companies - Trade Group

Are you confronted with doubts and internal opposition about how productive your trade show marketing program is going to be for your business? Did you know the two biggest challenges ANY marketing coordinator faces about trade shows are… Not being able to cope with rising costs and. Not being able to effectively measure ROI?