Marketing, Promotion, Retail Marketing and Tailored

The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing

Retail Marketing Marketing Social Media Display

Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

Consumer

Consumer Tailored Management Shopping

Why luxury Aussie retailers are missing a major consumer segment

Inside Retail

SEPTEMBER 12, 2023

Cutting through According to Annabel Pittendrigh, a client executive at Bastion Insights, many Australian retailers have missed the mark when it comes to customising and tailoring their marketing and communication efforts to resonate with these diasporic communities.

Consumer

Consumer Department Stores Contrast Engagement

Webinars

Secrets of a Successful Sale: Optimizing Your Checkout Process

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Welcome to the new customer experience

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Driving real-time omnichannel engagement.

Customer Retention

Customer Retention Engagement Advertising Consumer

Trends in Retail: How Product Startups Can Adapt to Changing Consumer Behavior

Retail Bound

APRIL 23, 2024

With the convenience of online shopping and a wider selection of products, more and more consumers are turning to e-commerce for their retail needs. trillion by 2025, making it a lucrative market for product startups. As a result, more and more consumers are gravitating towards brands that promote sustainable and ethical practices.

Consumer

Consumer Social Media Promotion Marketing

How Retail Businesses Can Excel With Customer Services

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. The annual retail sales in the UK totaled 496 billion pounds in 2022, growing significantly over the last decade. However, business owners often go slack with this part of running their retail ventures.

Social Media

Social Media Perspective Tailored Strategy

The Future of Product Launches in Retail: Trends and Predictions (2024-2026)

Retail Bound

DECEMBER 26, 2023

As a result, retailers are expected to place a stronger emphasis on e-commerce channels for product launches in the future. This means creating a seamless online shopping experience, investing in virtual try-on technology, and utilizing social media platforms for marketing and promoting new products.

Social Media

Social Media Promotion Tailored Strategy

How to Plan a Successful In-Store Product Launch

Retail Bound

JANUARY 30, 2024

Now comes the crucial step of successfully launching it into the market. A well-planned in-store product launch can greatly impact the success of your product and brand in the retail industry. By understanding your target audience, you can tailor your marketing efforts to effectively reach and engage them.

Planning

Planning Social Media Engagement Strategy

Retail appointments for the week

Inside Retail

JUNE 24, 2021

Martin Wood, who joined Cartology last year from oOh Media, has been promoted to head of Strategic Partnerships and Matt Gower, former head of Research at News Corp, has joined the business as senior manager of Research and Insights. He will be reporting to Jodie Koning, Cartology head of Marketing and Insights.

Department Stores

Department Stores Management Tailored Apparel

From personalisation to gamification, here are six ways to drive loyalty

Inside Retail

MARCH 21, 2023

Retailers can use a curated model by collecting product recommendations based on a customer’s purchase history or browsing behaviour, or offering personalised promotions or discounts based on preferences. This can help build a sense of exclusivity and make members feel valued, increasing their loyalty to the brand.

Curate

Curate Engagement Space Social Media

A Complete Guide to Point of Purchase Displays

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Tailoring a display to best fit the merchandise is important,” Poborsky shares.

Display

Display Merchandising Advertising Location

Retail Research shows that dialogue and interaction are the way forward for retail

Barber Design

APRIL 27, 2017

Retailers are constantly developing more effective methods for engaging with customers – not just to make a sale, but to promote their brand and instil customer loyalty. In the past retailers would broadcast one single message for all customers to consume. Collaborating on Creations.

Tailored

Tailored Engagement Social Media Outdoor

How to Scale Your Operations from Regional to National

Compliantia

NOVEMBER 1, 2021

Many growing businesses reach a point where they start to outgrow their current market. Specifically, we’ll discuss the top considerations in the following areas: Existing capabilities and demand Capital and resources Supply chain and distribution Inventory management Technology Marketing Store management. Source: [link]. Technology.

Expansion

Expansion Location Management Marketing

How to Scale Your Operations from regional to National

Compliantia

NOVEMBER 1, 2021

Many growing businesses reach a point where they start to outgrow their current market. Specifically, we’ll discuss the top considerations in the following areas: Existing capabilities and demand Capital and resources Supply chain and distribution Inventory management Technology Marketing Store management. Source: [link]. Technology.

Expansion

Expansion Location Management Marketing

How to Make Your Product Stand Out

Creative Displays Now

DECEMBER 30, 2020

The same coffee beans can be dressed up as gourmet, organic, bold-flavored, smooth-tasting or any other number of things based on how they’re marketed and packaged. Maybe you’ve developed a wireless mouse with a more comfortable, ergonomic design than others on the market. Stemming from your mission is your brand culture.

Color

Color Display Social Media Marketing

Create Retail Today

The Importance of Word of Mouth in Retail Marketing

Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Webinars

Trending Sources

Why luxury Aussie retailers are missing a major consumer segment

Webinars

Welcome to the new customer experience

Trends in Retail: How Product Startups Can Adapt to Changing Consumer Behavior

How Retail Businesses Can Excel With Customer Services

The Future of Product Launches in Retail: Trends and Predictions (2024-2026)

How to Plan a Successful In-Store Product Launch

Retail appointments for the week

From personalisation to gamification, here are six ways to drive loyalty

A Complete Guide to Point of Purchase Displays

Retail Research shows that dialogue and interaction are the way forward for retail

How to Scale Your Operations from Regional to National

How to Scale Your Operations from regional to National

How to Make Your Product Stand Out

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