Canada Goose Enters Footwear Market

Outdoor retailer Canada Goose (Toronto) is expanding its product offering into footwear, reports Footwear News.

“Category expansion has been a key focus for our business throughout the past decade. The strongest brands grow outside their category, but only after they’ve commanded it,” said Canada Goose president and CEO Dani Reiss. “We are synonymous with winter and known for our cold-weather parkas, but we’ve also prioritized the expansion of our product offering with the introduction of lightweight down, rainwear, windwear, knitwear, and now, footwear.”

Reiss explains that the strategy to offer its customers “premium head-to-toe protection” has been in the works since 2018.