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The ‘glocal’ strategies driving expansion for top Aussie retailers

Inside Retail

To successfully make the transition into global markets, the best brands understand that no matter how far and wide they grow, maintaining a local feel will foster deeper connections with customers and better resonate with their cultural identities. Building new systems for each new market will quickly bring your plans to a grinding halt.

Expansion 147
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From tailoring to tech, Levi’s brings next-gen concepts to life in Apac

Inside Retail

Nuholt Huisamen, Levi’s managing director and senior vice president for APAC, said the store was a major milestone for the global denim label, which marks the 150th anniversary of its iconic 501 fit jeans and 170th anniversary of its brand this year. This market has long been key to the Levi’s East Asia Pacific expansion plans.

Tailored 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Quintain welcomes Tian Tian Market to Wembley Park & sees footfall surge over Lunar New Year

Retail Focus

Asian grocery store, Tian Tian Market , which opened in Wembley Park earlier this month (February 2024), has reported a 30% surge in foot traffic over the Lunar New Year weekend, compared to average weekday figures. Tian Tian signed a 15-year lease with Quintain for the 4,268 sq.

Marketing 147
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Three key takeaways from Wesfarmers’ strategy day

Inside Retail

On Thursday morning, the heads of Wesfarmers’ retail businesses, Bunnings, Kmart, Target, Catch and Officeworks, presented their growth strategies to investors at the company’s annual strategy day. Bunnings tapping into tradie market. The post Three key takeaways from Wesfarmers’ strategy day appeared first on Inside Retail.

Strategy 246
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. Here are strategies for success: 1.

Balance 130