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“So much of marketing is gut feeling”: Go-To Skincare’s CMO Leonie Faddy

Inside Retail

As global CMO of the popular Australian beauty brand Go-To Skincare, Faddy compares her leadership approach to conducting an orchestra and believes it’s important to ‘manage up’ and know what’s important to the board members and CEO. I let data validate my assumptions rather than dictate the strategy.

Marketing 253
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

Jamie Hoey, country manager, Australia, with Wunderkind, says the importance of first-party data cannot be overstated. “If Hoey says that if a brand wants to become more mature in its digital strategy, the more first-party data it can collect around an individual, the better it can target its communications.

Strategy 240
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Akeneo Named Overall Ventana Research Value Index Leader in Product eXperience Management Research

Retail Focus

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan’s Manager of CRM/Marketing Koji Aono said, “This time, our major innovation was to see if we could take action based not only on behavioural history data, but also on the customer’s needs. We will continue to support data marketing that adapts to various B2C markets.”. Check it out here.

Strategy 230
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How Japan’s love for denim is influencing Levi’s premium collections

Inside Retail

But this is not a replication of history, Inside Retail spoke to Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, about how nostalgia is fueling the future of the business. The dance between honouring the past and looking to the future is one that Huisamen and Levi’s team is extremely conscious of. “So

Balance 262