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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Today, online marketing has revolutionized everything.

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Strategies for the success of visual merchandising in retail

CAAD

Visual merchandising is an essential discipline in the world of retail. Furthermore, it is a discipline closely monitored by analytical data that has been obtained over years of marketing, commerce and sociology studies. What is visual merchandising? Visual merchandising goes beyond simply placing products on shelves.

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New York City’s Retail Market Shifting into High Gear for 2022

VMS

In the last quarter, New York’s retail market has gone from frigid trepidation to sizzling enthusiasm. Located in its Chelsea campus on Ninth Avenue, the LEED Platinum-certified space offers a lifestyle approach to Google’s high-tech product offerings. Retailers from every sector are getting back into the race.

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Analysis: Will the market pay 7-Eleven’s $2 billion asking price?

Inside Retail

The 7-Eleven Holdings board’s decision to seek a buyer for its network of about 750 retail outlets continues a seismic restructuring of the convenience retail market in Australia. The decision by the leading retail franchisor and Australia’s largest private company in fuel sales should have caught no one by surprise.

Marketing 147
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From mini stores to the metaverse, will Macy’s new moves pay off?

Inside Retail

The stores are approximately one-fifth of the size of a traditional Macy’s , and offer a selective mix of merchandise, host local events, and showcase an updated look. In August, Macy’s announced that its second quarter net sales fell by 8.4 per cent year-over-year to US$5.1

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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. Even prime locations, local partners, name recognition and often a portfolio of new merchandise brands haven’t kept Australia from becoming a dead end for some major international retailers.

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“A big vote of confidence”: Why Walmart’s store upgrades are key

Inside Retail

As Neil Saunders, managing director and retail analyst at GlobalData, told Inside Retail , “Having produced a string of good numbers over the past few years, Walmart is currently one of the stars of the retail market.” However, not everything has been coming up roses for the mass retailer.

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