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New social media apps solve low conversion rates on performance marketing

Inside Retail

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. Xcel Brands Inc. per cent per annum.”

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Social Media Presence For Small Retailers – 7 Tips, Tricks & Best Practices

RetailMinded

You guessed it — a strong social media presence! By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish. By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish.

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“Bang” Goes the Gavel: Ownership of Social Media Accounts

Hunton Andrews Kurth

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts.

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Tween beauty: Are brands crossing the line?

Inside Retail

The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok. Drunk Elephant takes to social media The controversy surrounding tween beauty has thrown a few beauty brands into hot water. The post Tween beauty: Are brands crossing the line?

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

Mal Chia, managing director at Ecom Nation, told Inside Retail, “The latest wave of online scams often involves highly sophisticated methods that blur the lines between genuine and fraudulent activities.” “A To get ahead of fraudulent activity, e-commerce businesses can build social proof by tapping into social media conversations. “As

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Cinnabon expands into Western Australia

Inside Retail

. “Since Cinnabon landed on Oz shores in 2019, West Australians have been hounding social media asking when it will be their turn, and we are so excited to finally make their wishes come true,” said Boxx Brands MD Brett Higgins.

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Ralph Lauren’s growth slows amid wider trend in luxury market

Inside Retail

Neil Saunders, MD of GlobalData, said the moderate growth was in line with expectations given the general trend in the luxury market. “In Away from stores and distribution, the brand succeeded in adding new consumers, including many younger demographics, thanks to good social media campaigns and interesting capsules, the analyst continued.

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