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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security. Always think of the subject lines and the type of content. “I

Marketing 246
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Can a smaller-format Whole Foods help Amazon win in the grocery market?

Inside Retail

Last week, Amazon -owned grocery chain Whole Foods announced the launch of a new format store, Whole Foods Market Daily Shop, to make grocery shopping more convenient for urban consumers. Whole Foods Market Daily Shop is not the grocery retailer’s first foray into smaller storefronts. Amazon’s US$13.7

Marketing 130
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Fishwife and the foodie retail trend: Here’s why tinned fish is trending

Inside Retail

According to Persistence Market Research, tinned fish market revenue was estimated at US$9.5 From an outside perspective, it may be hard to conceive an entire store dedicated to tinned fish products, from sardines to octopus. Even longer lines are expected this weekend for the second round of the pop-up.

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How Kic’s Concierge uses tech to put the human-touch in scaled personalisation

Inside Retail

Business success on-the-line In an interactive keynote presentation at last week’s Online Retailer conference in Sydney , the power of a channel-less customer experience was emphasised by Nicholas Kontopoulos, VP of marketing, Asia Pacific and Japan (APJ) at Twilio.

Strategy 274
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What’s behind the re-emergence of teen fashion brand Pavement?

Inside Retail

Here, Designworks divisional general manager Brooke Norton discusses why it has relaunched with Big W, how Pavement’s product line will look different compared to previous ranges, and what’s next for the brand. Inside Retail: Tell me about Pavement’s relaunch in collaboration with Big W.

Fashion 263
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Canada Goose names new Asia-Pacific president

Inside Retail

In his new role, Cadman will oversee the business’ activities including commercial, financial and marketing across Apac markets, including Greater China, Japan, South Korea, Australia and New Zealand. Cadman also founded PMC Global Hong Kong, a strategic management and business consultancy focused on the luxury goods industry.