Price lines drawn in battle of the booze

Included is Estrella Damm 4x330ml at £4.50 and Peroni 4x330ml, plus a range of gins including Whitney Neill Rhubarb and Ginger Gin 700ml at £20, Hendrick’s Gin 700ml at £25, Bombay Sapphire London Dry Gin 700ml at £19 and Sipsmith London Dry Gin 700ml at £20, a saving of more than £10 off the recommended retail price (RRP).

With more than a third of shoppers actively looking for own-brand lines to save money this year, according to the research organisations IGD and Kantar, the Co-op alcohol range is aiming to do well.

Shoppers can buy the Mulled Drink 750ml for £4, Fairtrade Irresistible Sauvignon Blanc Reserva 75oml for £6, Irresistible Viognier for just £8.25 and Irresistible Passion Fruit, Mango and Lime Gin 50oml at £14 a bottle.

There is also a range of low and no alcohol options, including Moretti Zero 4x330ml at £4 and Nozeco 750ml at £3.

Nisa’s seasonal manager, Hannah Goodwin, said: “With Christmas now the key focus for consumers, it is pivotal that our partners are offering a range of drinks to help their shoppers celebrate the season

“Shoppers are not only out on the lookout for their favourite tipple at a good price, but for drinks for their guests on the big day as well as bottles for gifting purposes, so now is the perfect time for our retailers to capitalise on this spike in the market.

“To cater to a wider demographic and a range of shopper missions, we are encouraging partners to stock up their Christmas drinks displays with a variety of spirits, wines, ciders and lagers from well-known brands.”

The promotions run until 14 December.