Nestlé Confectionery unveils 2021 festive line-up

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Nestlé Confectionery has unveiled its new launches for Christmas 2021.

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New for the KitKat brand is a KitKat Festive Friends bag (220g; £3.50), featuring 12 mini KitKat Santas and a mix of 10 other shapes, including a Christmas Tree, Elf, Gingerbread Man, Snowman and Reindeer.

Milkybar is also launching a Festive Friends sharing bag (£1), containing white chocolate festive shapes with a creamy filling and crispy pieces.

Aero Festive Snowy White block is also new for this year, retailing at £1, and follows the launch of Aero Dreamy White Snowbubbles last year.

Also new for Aero is an Aero Bliss Peppermint flavour, which will join the Aero Bliss Mixed Selection pack (£5), supported by out-of-home advertising and social and in-store media content.

The After Eight brand will be rolling out an After Eight Giant Tube (£1.38) filled with bite-sized pieces of dark chocolate filled with mint fondant.

The After Eight Christmas Tin (400g: £6) will also receive a new pack design.

Quality Street will benefit from a £2m media spend this year, with advertising running across TV, video-on-demand and social media, and a new mix of sweets across all formats.

A new Quality Street 2kg tin (£18.99) will also be available this year and the Quality Street Purple One and Strawberry Delight gift boxes (£6) will receive new pack designs.

Quality Street Intrigue sharing boxes range will now include an Orange Truffles variant and a Salted Caramel Truffles variant (both £5).

Quality Street Matchmakers and Black Magic and Dairy Box Winter Collection boxed chocolates will each receive new pack designs.

Nestlé will be revamping the Salted Toffee, Orange Surprise and Strawberry Kiss recipes for Dairy Box and launching new shapes for Chocolate Velvet and Cookies & Crème sweets.