For the Bally Hike capsule collection, made in collaboration with Robert Rabensteiner, Seen Displays developed the concept – Hike Everywhere.

Hike Everywhere is a scalable concept which has been delivered globally from Pop-ups in New York and Beijing to flagships in London & Milan to name a few.

Photos: Tom Sibley

The concept of Hike Everywhere bridges the light, reflections, and distortions that nature has on our cities and landscapes. From fog and rain which diffuses and reflects lights in the city, to the luscious greenery of rainforests.

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The concept plays with how we perceive the natural elements and the man-made and playing with the layered distortions created when combined.