The impact of the image: how graphic design can elevate your brand

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If you’re an entrepreneur trying to start or grow a business this year, you need a way to stand out from the competition. With 5.4 million new businesses started in 2021 in the US alone and that number rising every year, saying you’ve got your work cut out for you is one hell of an understatement. At FMD, we can confidently say that we offer some of the very best brand designs Melbourne has to offer.

Outstanding graphic design has never been more important in marketing. In this blog, we look at why graphic design matters so much and how you can use it to take your brand head-and-shoulders above the rest.

Our visual digital culture

Everywhere you look this year, people are relying on visual imagery to communicate complex ideas and messages. The old saying that a picture is worth a thousand words has become a mantra of the marketing industry. If you need hard evidence, just take a look at NFTs. One of the most significant innovations of recent years, the NFT market is forecast to reach $35 billion this year, and it is a market that runs on imagery. The explosion of short-form videos on platforms like TikTok is another example of our visually-obsessed culture.

Capture your audience’s attention

Studies have shown that it takes about 50 milliseconds for someone to form an opinion about your company from your website. Needless to say, that first impression is created almost exclusively by graphic components.

Symmetry, colours, typeface, the spacing and layout of text – all these things contribute to a customer’s first impression. Once that impression has been formed, it is exceedingly difficult to get someone to revise their opinion. Attractive, professional, eye-catching design can instill confidence and appeal before your prospective customer has read a single word.

Establish your brand identity

Once you have caught your audience’s attention with an ad or website landing page, you can use graphic design to construct the identity you want for your brand. Using consistent, recognisable visuals, you can build your brand identity layer by layer. 

Using photos, artwork, videos, and graphs, you can tell the story of your business in a way that connects with your target audience, building confidence and cultivating a coherent identity that consumers understand and identify with.

Make an impression

Imagery is the currency of the future and it’s worth investing now. Harnessing the power of graphic design is the ultimate way to get your business ahead but first you need the skills to do this. Finding an established team of designers will assist you in achieving your business goals with valuable visual narratives. Eye-catching content helps guide your audience towards the outcomes you want for your business to grow. 

Taking the messages and tone of your brand’s vision, imagery can tell your story and sell your business, all while someone is scrolling their phone to kill time. Utilise this valuable currency that incorporates visual art, psychology, and technology and make an impact with graphic design.