insights what-is-point-of-purchase-pop-marketing 
Inside Retail
FEBRUARY 8, 2024
The country is facing a host of problems, ranging from customers tightening their belts amid uncertain employment prospects for younger people, to a plunging stock market and declining property values. This year’s Lunar New Year, which officially begins on February 10, comes amid a backdrop of economic uncertainty.
Retail Focus
APRIL 2, 2024
Keep consumers engaged Up first is Propability, which, as its name may suggest, specialises in the supply of props and similar solutions to the market. Looking at current activity in the market, Cano said certain trends are standing out for the team at Propability.
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Creative Displays Now
APRIL 4, 2023
The consumer packaged goods (CPGs) market is extremely competitive. You can use intriguing and eye-catching point-of-purchase (POP) displays to enhance your product presentation and engage more shoppers. The following tips will help you develop effective POP displays for your consumer packaged goods: 1.
Creative Displays Now
JANUARY 10, 2023
Having measurable results helps you plan your marketing strategy because you know what works and what doesn’t. What Is ROI? In marketing, ROI measures the cost of marketing campaigns compared to the profit they generate. This involves evaluating the performance, impact and profit of your campaign.
Inside Retail
MARCH 14, 2023
When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. This is something that retailers need to take into account, he said.
Inside Retail
SEPTEMBER 19, 2022
Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience. Today’s successful retailers have to provide “much, much more than what you are selling,” emphasises Bolduc.
Barber Design
FEBRUARY 6, 2024
For Barber, we’ve designed pop-up shops in London and elsewhere, we’ve worked with brand owners and founders several times over so we know the pain points you’re facing now and will face as the project progresses. Brand Storytelling: Use the pop-up space to tell the story of your brand. We hope it helps.
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