Information Retail Marketing Shopping Tailored 
Retail Focus
FEBRUARY 15, 2024
Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. Utilizing data analytics, retailers can deliver personalized marketing messages and customized product recommendations.
Creative Displays Now
MARCH 18, 2024
Online reviews are the equivalent of traditional WOM marketing, considering 46% of consumers trust them as much as they rely on recommendations from family and friends. 80% of customers read through online reviews while shopping in stores. These can help your brand stand out and personalize the shopping experience for your customers.
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Inside Retail
MARCH 21, 2024
Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. We also found that while price remains a major driver of loyalty, a seamless and positive shopping experience is equally important – both online and offline.” The beauty of online shopping is its ease.
Barber Design
FEBRUARY 3, 2017
According to the latest retail marketing research by IBM, ‘digital natives’ still prefer shopping in bricks and mortar stores to shopping online. And retailers must acknowledge and respond quickly to this – because ‘Generation Z’ is going to be much bigger than ‘Generation X’. billion by 2020.
Inside Retail
SEPTEMBER 12, 2023
Cutting through According to Annabel Pittendrigh, a client executive at Bastion Insights, many Australian retailers have missed the mark when it comes to customising and tailoring their marketing and communication efforts to resonate with these diasporic communities.
Inside Retail
JUNE 28, 2021
In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Revolutionising loyalty programs.
Inside Retail
JUNE 29, 2021
Retail marketing has evolved over the last few years. While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further.
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