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Marketing as Your Business’s Workout Routine

Retail Bound

Let’s explore how the foundations of content marketing—social media, website-based learning, and paid media—work together like the components of a comprehensive workout plan. Social Media: The Cardio of Your Marketing Strategy Think of social media as the cardio in your marketing workout.

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. The rise of digital platforms has profoundly influenced their purchasing habits, enabling instant access to information and peer reviews. Social Influence. Lifestyle and Personality.

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Meet Minimalist, the fast-growing Indian skincare brand set for global growth

Inside Retail

His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally. We ensure radical transparency by openly sharing information about our ingredients, sourcing practices, and manufacturing processes. Yadav is a big fan of TikTok.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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The Grand Opening: Making a Splash with Your Retail Store Launch

Retail Focus

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Leverage every communication channel available to you, from local press and influencer partnerships to social media promotions and email marketing.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. By tailoring product recommendations, exclusive offers, and content, we can take into account the customer’s preferences, past purchases, and behaviour.

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The Best 2022 E-Commerce Tech Developments

Retail Focus

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. This tech enables marketers to utilise modern features such as location services in tailoring marketing operations. Social Marketing .