Remove Hobbies Remove Marketing Remove Promotion Remove Strategy
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. Check it out here.

Strategy 230
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Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to spread social marketing campaigns.

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Reality bites: how composable architecture is a make-or-break strategy for retailers looking to thrive

Retail Focus

Put simply, it is about decoupling a retailer’s business from slow-moving legacy IT stacks and replacing them with a modular, responsive open market ecosystem. Or it could be a highly personalised marketing campaign to stop shoppers from deserting. This might, for example, mean a seamless and intuitive omnichannel experience.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Do they have any hobbies?

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“Our mission is to make retail fair”: Wolf & Badger CEO George Graham

Inside Retail

Today, the US is its largest market. I was a consultant at PwC in London before that, which gave me a strong foundation in how to approach business and strategy, but ultimately my short tenure there also made it clear to me that building my own thing was the way I needed to take my career.

Boutique 130
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How To Set Up A Retail Business

Retail Focus

The restrictions imposed during the coronavirus pandemic resulted in many people learning new skills or returning to hobbies that had previously fallen by the wayside. It helps to set out a strategy and define your objectives. Marketing strategy – One of your main goals will be to attract customers, so you’ll need a strategy to do so.

Hobbies 147
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How Mud Australia CEO remains invigorated after 29 years in the business 

Inside Retail

Our Marrickville studio includes the office and production teams, so I’m able to be hands-on working across production and new product development, as well as sales, finance and marketing. IR: What is your approach to promoting a healthy work-life balance for yourself, and your employees?

Balance 130