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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Consider ‘launching’ a new collaboration or product colourway that no one would be expecting.

Strategy 130
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Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

Whether it be a confetti-blasting spin-and-win or a weekly gifting of promotional discounts, these tactics ultimately reward the consumer for continued engagement with the brand. One of the strategies being deployed by many is introducing gamification into their loyalty solution. What is gamification?

Strategy 130
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Trade Show Planning Timeline & Checklist  

Trade Show Booth Companies - Trade Group

Today, we will take you step by step into the planning period for your next trade show or expo event. You’ll find some helpful tips as well as a planning timeline that’ll help guide you through your important pre-show process. Planning at least 12 months in advance will take the burden off of you and your team.

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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. But this shouldn’t just be a retail race to the bottom.

Shopping 130
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Super Saturday predicted to be UK’s busiest in-store shopping day of Peak Trading, according to Sensormatic Solutions

Retail Focus

Last year, UK shoppers were tipped to have spent almost £1.63million on Super Saturday, as they topped up on last minute gifts and headed in-store to avoid Royal Mail strike disruption impacting online deliveries in the final shopping days before Christmas.

Shopping 147
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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Klaviyo customers have reported a significantly higher open rate from deploying this strategy.

Marketing 130
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day. No matter how well organised a brand’s supply chain and forward planning strategies work, any brand can suffer from an out-of-stock.

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